I Was Tired Of Watching Everyone Get Ripped Off On Massage Chairs, So I Started My Own Company And Did Something Crazy: Offered Every Customer A 365-Day In-Home Trial..

By Kit, Founder Of Relaxe | Jan. 8,  2025 | 7:20 AM EST 

I never meant to start the world's fastest growing massage chair company.

Here's the story how we went from a small garage to the #1 chair in US, UK, EU, AU...

My mom was getting older.

Slow mornings. Stiff back.

Sciatica flare-ups that leave her stuck on the couch.

I'd read the clinical research on massage chairs: real studies about circulation, pain relief, mobility.

I thought: this could help her.

So I went to buy one.

The Showroom Massage Chair Was Great, But The Price Made My Stomach Drop..

I walked into the showroom and had a great experience..

The sales person was nice, and seemed to know a lot about different models..

I tried a couple, and landed on one chair I loved.

This would be perfect for my Mom.

So I asked the sales person: how much is this one?

"That one's perfect for older adults," he said.

Eleven thousand five hundred."

I blinked. "$11,500... for a chair?"

"That's mid-range. Our premium models go up to eighteen thousand."

Something felt wrong. So I asked him: "How much does this actually cost to make?"

He froze. "Well, that's not how we calculate value. Japanese engineering, 4D rollers, exclusive features—"

"How much does it cost to make?"

He wouldn't answer.

I Spent 3 Months Investigating The Massage Chair Supply Chain

I was angry and confused. WTF is going on with massage chairs?

So, I contacted factory owners in China and Taiwan during my free time.

Talked to suppliers, manufacturers, logistics companies.

I had a spreadsheet with every feature and technical specification you could think of..

Asked the questions showroom salespeople pray customers never ask.

Here's what I found:

That $11,500 chair?

It costs $1,200 to manufacture.

The other $10,300?

Showroom rent, dealer markups (2-3x), sales commissions (20-30%), and fake model variations.

You're not buying a chair. You're funding middlemen.

The Massage Chair Industry Isn't Built For Normal Customers Anymore

It's optimized for margin. Showrooms exist to justify $15,000 price tags.

Dealers mark up 2-3x and take their cut.

Salespeople pressure you into upgrades.

Nobody asks: "What would help people?"

They ask: "How do we maximize profit?"

That's when it hit me.

My mom was never supposed to afford relief.

The entire industry is designed to price out people like her.

That pissed me off.

So I Built What The Industry Refused To Build

I asked myself: If I started from scratch with zero industry baggage, what would I do?

Cut the showrooms. Millions in rent, zero value to the product.

Cut the dealers. 2-3x markups for nothing. 

Cut the salespeople. No more commission tactics. Sell one chair. Not 10+ fake "models."

Keep product testing and after-sales service to ensure durability.

Sell one GREAT massage chair thats worth its weight in gold.. at a price thats affordable. 

Finally, ship direct from our own warehouse. No middlemen. Fair pricing. Simple.

But nobody was doing it because their business model depends on those markups.

Then, My Crazy Idea: A 365 Day Trial

The biggest objection to buying a massage chair online?

You can't try it first. That's a huge ask for such a big ticket item.

So I asked: What would make me feel safe buying this for my mom?

Let her live with it for a full year.

Not 30 days. Not 90 days. 365 days.

Let her body decide.. not some slick salesman. Not a 10-minute demo.

If she didn't love it after a year, we'd pick it up and refund her.

That became our 365-day home trial. It sounded crazy at the time, but it worked..

And its still the only one in the industry.

Other companies can't do it, becuase they pay their dealers/salespeople upfront..

10,000+ Customers Later, Here's What Happened

We launched 3 years ago. One premium quality chair. Fair price. 365-day trial.

I thought maybe we'd sell a few hundred.

Here's what actually happened:

✅ Over 10,000 customers bought chairs
✅ 96% kept them after the full 365 days
✅ #1 rated massage chair (US News, New York Post, Men's Journal)
✅ 4.8/5 stars, 700+ verified reviews
✅ 200+ video testimonials — more than any other brand
✅ Warehouses in US, UK, EU, AU - worldwide growth!

People bought into a company that actually gives a damn.

Doctors, Hospitals, And Pro Athletes Started Using Our Chairs

Dr. Sakin (chiropractor, 18+ years): "Incredible experience. I recommend it to patients." 

Dr. Smith (physician + pro triathlete, 20+ Ironmans): "Perfect for recovery and stiffness. I use it after every session." 

(Both received tokens of appreciation)

NFL Running Back Jordan Mason uses the chair frequently, and says it's the best way to "recover"..

It's now used at Cedars-Sinai Hospital & Syracuse University.

How I Know We're Doing Something Right: Big Brands Are Trying To Silence Us

Legacy brands are actively trying to bury us.

Not by competing on price. Not by improving products.

By sponsoring negative reviews and paying dealers to trash us.

Check this out: a massage chair dealer on Youtube wanted to partner with us in 2024. 

We told him we couldn't offer the 30-40% margin he gets from $10,000 brands.

Our margins don't work that way... we pass savings to customers, not middlemen.

We still wanted to give him a fair shot to work with us.

He told us he wouldn't make a negative review & we could use his video in our marketing.

So we still sold him a chair at a huge discount in September 2024.

He took the chair and ghosted us, we couldn't get a response back...

More than one year later (November 2025), right before the holidays?

He publishes a video trashing our chair.

Sponsored by one of the biggest companies in the space.

The same competitor that pays him "30-40%" margin on every $10,000 chair he sells.

I called him to understand why he did that, because he seems like an honest guy, and he admitted..

"We can't sell any of our own chairs. We can't compete. Every big brand wanted to sponsor the video."

You can't make this stuff up.

I laughed when I saw this..

This should be a Godfather movie.. but instead of the Five Families..

It's just big massage chair brands teaming up against a company exposing how it all works. 

Why They're So Threatened

Look, we're not just undercutting prices.

We're exposing their entire business model.

When customers see they can get the same quality for $7,000 less, the illusion breaks.

Showrooms can't justify markups.

2D, 3D, 4D etc. Does it matter? Not really.

What does 4D even massage do? Manipulate space-time? Give me a break!

It's all marketing..

And does it especially justify a $2,000 increase in price? Absolutely not. 

Dealers can't explain 200% margins. So instead of competing fairly:

❌ They plant fake reviews on Reddit and Facebook

❌ Tell customers we're "low quality"

❌ Claim our 365-day trial is "too good to be true"

❌ Lobby to exclude us from industry lists

I take it as a compliment.

You don't attack companies that aren't threats.

You attack companies that are winning.

What We Actually Hope Happens

We want competition.

Real competition that forces the industry to treat customers better.

If legacy brands adopted 365-day trials? Great.

If they stopped using commissioned salespeople? Even better.

If they cut prices to reflect actual costs? Perfect.

The goal was never to "win."

The goal was to fix a broken industry.

Why This Relief Works

Most massage chairs stop at your lower back. That's not where most tension lives.

Ours goes from your neck to your glutes.. the entire posterior chain where pain actually clusters.

Combined with heating (increases blood flow) and 28 airbags (compression therapy), it mimics what a $200/hour Shiatsu masseuse does with their hands.

Except it's in your house. Whenever you need it.

Here's What You Actually Get With Relaxe

Our chair isn't "better" than a $10,000 showroom chair.

It's the about the same quality.

We just don't mark it up 8x for marble floors.

Feature comparison:

✅ 53-inch SL-track (neck to glutes)
✅ Zero-gravity positioning (3 angles)
✅ Heating therapy (lower back)
✅ 28 airbags (full body compression)
✅ Voice control
✅ 4 Shiatsu back rollers
✅ 12 automatic modes + customization
✅ Bluetooth audio
✅ Fits 5'1" to 6'4" (330 lbs)
✅ Automatic shoulder detection
✅ Free room of choice delivery ($200 value)
✅ Zero assembly required
✅ 3-year warranty + in-home technician service
✅ 365-day home trial

Same features. Same quality. $7,000+ cheaper.

I actually encourage you to research those expensive chairs and compare it to the Relaxe, feature-by-feature -- you'll come to the same conclusion I did 5 years ago.

You're just paying an insane markup when you go through a dealer. 

Here's The Price (And Why This Week Matters)

Chairs like this retail for $9,663 in showrooms.

We'd sell for $5,330 retail.

Right now during New Year sale period, get it for only $2,999..

That's 44% off.

You also get:
✅ Free delivery ($200 value)
✅ Free massage cushion ($99 value)
✅ Zero assembly
✅ 3-year warranty + in-home service
✅ 365-day trial
✅ $0 down financing ($98/month)

Less than $5/day for unlimited at-home massages.

No appointments. No commute. No tipping. Just relief whenever you need it.

The 365-Day Trial Isn't Marketing. It's A Promise.

Most companies give you 30-90 days.

That's not enough time.

You need to live with a massage chair.

Use it after workouts. After work.

When your back flares up at 2am.

Let your body decide over months, not minutes.

After 365 days, if you don't love it, we pick it up and refund you.

(You cover return shipping: $200-400 depending on location)

That's it.

96% keep their chair after 365 days.

Not because of fine print.

Because it genuinely works.

We've Sold Out 3 Years In A Row (We're Running Low Again)

Not fake scarcity. It actually happened.

Our message resonated and the chairs were flying off warehouse shelves.

Every December we run out. Then 2+ months to restock.

This is the first year we made it to December with inventory.

But we're down to our last few hundred units.

If we sell out, next restock is February 2026.

I don't want you waiting 2 months when your back is screaming.

Here's How To Order (Takes 90 Seconds)

1. Click the button below
2. Choose your color (Hickory Brown, Black, Coffee Tan)
3. Add to cart
4. Checkout (PayPal, credit card, Affirm)
5. Wait 2-5 days for free delivery
6. Plug it in and use it

No assembly. No pressure. Just relief.

You'll Get A Personal VIP Concierge After Ordering

We assign you a dedicated concierge.

Available 24/7 to:
1.) Answer questions
2.) Coordinate delivery
3.) Walk you through settings
4.) Handle any issues

Most companies disappear after the sale.

We don't.

The goal isn't just selling a chair.

It's making sure it helps you.

Why I'm Telling You All This

I started Relaxe because I was tired of watching people get ripped off.

My mom deserved better than $11,500 chairs that cost $1,200 to make.

Your family deserves better.

The industry is broken.

But it doesn't have to stay that way.

Try Relaxe.

You have 365 days to decide. Zero risk.

If it doesn't help after a full year, send it back. 

That's the deal.

By the way, we're running a Valentine's Day promotion right now..

There's no better gift to give than the gift of relief.  

Kit
Founder & CEO, Relaxe

P.S. I personally read every customer support email to ensure we're treating our customers exceptionally.. if you think we could do a better job, email me directly kit@relaxe.co. 

Free 2-5 Day In-Home Delivery: Arrives In One Box, Fully Assembled

It Fits People Of All Sizes (5 ft. to 6'4)

Protected By 3 Year Warranty And In-Home Technician Service

Chairs Sell Out Quick.. Here's A Recent Pic From The Warehouse: All Of These Chairs Are Sold!

A Whopping 97% of Verified Users Recommend The Chair

The wonders it will have on your personal life, mental health, and overall well being.

Tens of thousands of happy customers love their Relaxe Chair.

"When shopping for massage chairs I was concerned that if you didn't spend over $8,000 to $10,000 for a name brand chair, it would be inferior.

I was wrong. 

You can't beat a 365-day trial and 3 year warranty.

Really pleased with this purchase.

So pleased that I ordered 2!"

Read some of the wonderful comments left by happy users!